welcome to FPO Market Linkages
Redefining Agriculture, Together
We work to transform agricultural markets by supporting farmer-led businesses, ensuring fair pricing, and building sustainable systems that put producers in charge. Together, we’re growing a future where farmers don’t just participate in the market—they lead it.
Genesis
Absence of fair trade is visible and glaring repeatedly when prices of farm produce are on free fall more often and sometimes on a steep climb in limited period. Reality is that such volatility is not entirely attributable to supply demand imbalances alone, but due to absence of any regulations in price volatility and the producer not being a part of price discovery process.
One key setback for horticulture farmers is the absence of farmer owned marketing organisations unlike in the case of milk, an item far more perishable does not witness volatility. Similarly in the case of Eggs, yet another highly perishable item, National Egg Coordination Committee has a system of regulating prices hence the producers are shielded from the middlemen. In the absence of any protection, farmers are left exposed in the market.
With a collective resolve to find structural changes in addressing the issue, FPO Market Linkages Foundation was incorporated in 2021 under Sec 8 of the Companies Act, a not for profit organisation, with the mission of improving the bargaining power of farmers and better value capture through a) support growth of farmer business enterprises into evolving as mid size businesses and b) through policy advocacy work in promoting fair trade practices in agricultural markets and growth of farmer business organisations.
Our Core Pillars of Impact
Driving meaningful change through market access, skilled leadership, and strategic growth for FPOs.
Developing Market Access & Financial Linkages
We connect FPOs with high-value markets and financial channels, helping them overcome trade barriers and thrive in India’s agri-business landscape.
Capacity Building of Professional Management Support
We equip FPOs with strategic leadership and management tools, building internal capacity for lasting efficiency, transparency, and growth.
Strategy Endorsement for FPO Advancement
We train rural entrepreneurs and FPO leaders with tailored strategies and support, enabling them to scale sustainably and thrive in changing agri-markets.
Genesis
Absence of fair trade is visible and glaring repeatedly when prices of farm produce are on free fall more often and sometimes on a steep climb in limited period. Reality is that such volatility is not entirely attributable to supply demand imbalances alone, but due to absence of any regulations in price volatility and the producer not being a part of price discovery process.
One key setback for horticulture farmers is the absence of farmer owned marketing organisations unlike in the case of milk, an item far more perishable does not witness volatility. Similarly in the case of Eggs, yet another highly perishable item, National Egg Coordination Committee has a system of regulating prices hence the producers are shielded from the middlemen. In the absence of any protection, farmers are left exposed in the market.
With a collective resolve to find structural changes in addressing the issue, FPO Market Linkages Foundation was incorporated in 2021 under Sec 8 of the Companies Act, a not for profit organisation, with the mission of improving the bargaining power of farmers and better value capture through a) support growth of farmer business enterprises into evolving as mid size businesses and b) through policy advocacy work in promoting fair trade practices in agricultural markets and growth of farmer business organisations.